Indo Count Relaunches Iconic Wamsutta Brand as Direct-to-Consumer Offering in the U.S.

July 12, 2025 | By Textile Outlook India

Indo Count Global, the U.S. subsidiary of Indo Count Industries Ltd. and a leading home textile solutions provider, has announced the relaunch of its iconic Wamsutta brand as a direct-to-consumer (DTC) offering, now available exclusively at wamsutta.com in the United States. Acquired from Beyond, Inc. in April 2024, Wamsutta returns with an updated product range and refreshed brand positioning aimed at strengthening Indo Count’s foothold in the premium U.S. home textiles segment.

Originally founded in 1846, Wamsutta became synonymous with quality, growing into the largest cotton weaving plant globally and achieving household recognition across bedding and bath categories. Indo Count’s relaunch strategy focuses on revitalizing this heritage-rich brand for modern consumers through a digitally driven, vertically integrated approach.

“Wamsutta has always represented enduring quality and comfort,” said Mohit Jain, Executive Vice Chairman of Indo Count Industries. “With a refreshed brand, premium positioning, and direct-to-consumer model, we’re connecting with a new generation while honouring its legacy.”

The new Wamsutta.com features a curated selection of premium bedding and bath products that emphasize quality, simplicity, and timeless design. Indo Count’s commitment to sustainability and consumer-centric service informs every offering.

Through its DTC model, Indo Count Global aims to build lasting brand equity by owning the customer relationship, delivering superior product experiences, and leveraging real-time insights to better meet evolving consumer needs—all while continuing Wamsutta’s mission to deliver timeless comfort and thoughtful design.

#TAGS Indo Count Global, home textile, direct-to-consumer, cotton weaving, premium bedding, bath products