Brückner’s Commitment to Sustainable Textile Finishing and Global Partnerships
August 07, 2025 | By Textile Outlook India
Verena Ruckh, Head of Marketing, Brückner Textile Technologies GmbH & Co. KG, shares insights on sustainability, digitalization, customer proximity, and supporting India’s textile industry through advanced, energy-efficient solutions.
Q1. Brückner has a long legacy of innovation in textile finishing machinery. How would you describe the company’s vision and priorities in 2025 and beyond?
As the world’s leading manufacturer of textile finishing machines, we have been focusing on sustainability, digitalization and, above all, customer proximity and individual solutions for many years. Our focus is on the development of highly efficient machines and technologies that significantly reduce both energy consumption and the use of resources. By integrating intelligent sensors and drive technology as well as modern automation solutions, our customers can further optimize their production reliability and machine utilization. Over the past 1-2 years, we have invested heavily in the expansion of digital interfaces and platforms in order to further simplify and accelerate the dialogue with our customers. However, direct contact and personal interaction is and will remain our top priority, whether at trade fairs, on the phone or during personal visits and on-site training sessions. We want our technology to be experienced as real added value and that is precisely our vision: to make textile value creation more efficient, sustainable and future-proof – together with our customers worldwide!
Q2. What are the key technological advancements Brückner is currently offering to meet the demands of modern textile producers?
The modern textile factory works largely autonomously, with networked, transparent and data-supported production. This only works with modern machinery with intelligent automation and process control. As already mentioned, our development is currently focusing very strongly on precisely these topics. These include energy-efficient drive systems, optimized drying and heat-setting processes, heat recovery systems and digital services such as remote access, predictive maintenance or data analysis to optimize downtimes, energy consumption and maintenance.
Q3. Sustainability is a major industry priority. How is Brückner integrating eco-friendly and energy-efficient solutions into its machinery portfolio?
Brückner machines and systems have been considered environmentally friendly and energy-efficient for many years. Our dryers are equipped with highly efficient motors and frequency converters for demand-based control. Optimized air routing within the dryer reduces pressure losses and the required air volume can be set individually depending on the process. Intelligent moisture measurement and control prevents over drying of the fabric, which saves energy and increases the fabric quality. With our modern heat recovery systems, the process heat can be used to preheat fresh air or process water. Process parameters can be automatically adjusted using special software, which in turn leads to the optimization of energy use and quality.
Q4. Germany is known for engineering excellence. How do you maintain Brückner’s commitment to quality and innovation in a competitive global market?
To be honest, it is not easy to hold your own in an ever-changing market where cheap suppliers flood the market and focus on quantity rather than quality. However, we are convinced that the “Made in Germany” brand is still associated worldwide with high technical precision, reliability, and engineering excellence. Many customers prefer to invest in quality and long-term success rather than in supposedly quick profit maximization. Their success proves them right and also strengthens our position, which we now need to build on. However, this requires much more than just tradition and machine production in Germany. It is important to expand our technological leadership and always be one step ahead. This includes, for example, investing in new technologies for AI-based process optimization, using high-quality materials to ensure a long service life for our machines, precise processing with minimal tolerances, retrofit programs for older machines to upgrade them with digital or energy-efficient modules, and close cooperation with institutes and universities for further product development.
What sets us apart as a German family-owned company is the combination of technological leadership, uncompromising quality, sustainable thinking, and personal contact with our customers. And this model for success cannot be easily copied. It is the result of decades of experience, hard work and continuous development.
Q5. Brückner recently opened an office in Coimbatore. How will this new local presence enhance your support and engagement with the Indian textile industry?
Opening our own office in India was only a matter of time and a strategically important step in a market that is very important to us. We want to signal to our customers that we are close to the market and willing to invest, but above all, we want to make concrete improvements in service, technical support, and speed. With our direct contacts on site, we can respond much more quickly to inquiries or technical support requests.
Technicians don’t have long travel times, and spare parts are much faster available thanks to local warehousing. Of course, language and cultural understanding also play a major role in further strengthening the trust of our customers. With our local presence, we will be able to provide even better support to the Indian textile industry in converting its manufacturing to energy-efficient and resource-saving production processes.
Our workshops and training programs enable Indian specialists to be trained directly on the machines and young talents to be promoted. This strengthens local expertise, secures our customers’ competitiveness, and ultimately creates a win-win situation for both sides. We want to help further accelerate the modernization, digitalization, and sustainability of the Indian textile industry.
Q6. What are the biggest opportunities and challenges you foresee for the global textile machinery industry in the next five years?
In the current situation, it is very difficult to make a forecast for the next five years, as we are not even able to plan properly for the coming months. One challenge is certainly the rise in prices in almost all areas: raw materials, energy and transport are already today making textile production more expensive. Wars and geopolitical tensions are leading to planning uncertainties, and new government requirements are necessitating structural adjustments or increased documentation. The shortage of skilled workers will increase worldwide, with young talents migrating to other industries. We are also concerned about global price pressure among manufacturers. Producers in low-wage countries with weak environmental and social standards are endangering fair market and competitive conditions.
But if we have learned one thing, it is that every crisis also presents opportunities. And these must be seized. Today’s textile buyers are demanding ever greater transparency and sustainability. This is where we can score points with our modern and resource-saving machine concepts. Lower energy and chemical consumption give our customers a significant competitive advantage. Increasing digitalization of our systems is making production processes more transparent, efficient, and easier to plan. We are also seeing the growing importance of technical textiles and functional materials. In this area, we can provide our customers with the best possible support thanks to our decades of experience and help them build another pillar of their business.
Q7. Finally, what message would you like to share with your customers and partners in India?
The next few years will be decisive in determining whether the textile industry successfully masters the transition to a sustainable and innovative industry. From our point of view, India has the potential to be among the winners of this structural change. We would like to encourage the Indian textile industry to invest now in climate-friendly technologies and digital process integration. They can benefit from our expertise and strengthen their own competitiveness so that they can continue to be successful in the future. Many Indian textile manufacturers already place their trust in our technology, for which we would like to express our sincere thanks at this point. We look forward to further expanding these partnerships in the future.
#TAGS textile finishing machinery, intelligent sensors, drive technology, automation solutions, Made in Germany, AI-based process optimization, retrofit programs, technical textiles, functional materials