TechnoSport Opens Its Largest Flagship Store in Hyderabad, Accelerates National Retail Expansion
November 30, 2025 | By Textile Sphere India
New 4,200 sq. ft. outlet marks a major milestone as the brand targets 300 exclusive stores across India
TechnoSport, India’s fastest-growing activewear brand, has strengthened its retail presence with the launch of its largest Exclusive Brand Outlet (EBO) at Sarath City Capital Mall, Hyderabad. Spanning 4,200 sq. ft. on the first floor, the new flagship store represents a significant step in the brand’s mission to scale its offline footprint and reinforce its position in India’s booming activewear market.
The flagship outlet was inaugurated by popular Telugu actor Teja Sajja, alongside TechnoSport CEO Puspen Maity and Director Amit Santhalia. The event drew strong footfall from fitness enthusiasts and consumers, amplified by the brand’s recent high-impact activation campaign in Hyderabad focusing on sun protection and performance wear. This initiative generated considerable anticipation ahead of the launch and strengthened TechnoSport’s connection with its growing South Indian audience.
With this opening, TechnoSport’s national EBO count has reached 28, marking a rapid expansion phase for the brand across both metro and emerging cities. The Hyderabad flagship is expected to play a strategic role in the company’s long-term plan to establish 300 exclusive outlets nationwide. Positioned as a metro landmark, the store enhances brand visibility, improves accessibility for consumers, and sets new benchmarks for TechnoSport’s upcoming large-format outlets.
The flagship showcases TechnoSport’s full range of performance-driven apparel, engineered specifically for India’s diverse weather conditions and active lifestyles. Key fabric innovations on display include Cotflex with 4-way stretch and shape retention, Techno Dry for rapid moisture-wicking, and Matpiq for a premium soft-matte finish. These are further supported by advanced technologies such as TECHNOCOOL+ for temperature regulation, Technowarm for winter comfort, TechnoGuard for antimicrobial protection, and UPF 50+ for enhanced sun safety. Together, the range caters to high-intensity training, outdoor activity, and everyday athleisure.
Commenting on the launch, CEO Puspen Maity said, “This flagship represents an important milestone in our journey to build deeper connections with fitness-focused consumers. Hyderabad is one of India’s most dynamic and youth-driven markets, making it the ideal home for our biggest store. Our offline channel continues to grow at a 100% year-on-year rate, with strong performance from our EBO format. With Hyderabad’s active culture and strong retail demand, we expect this outlet to quickly emerge as one of our top-performing stores.”
The store integrates technology and experiential design to elevate the in-store journey. Notably, TechnoSport has introduced India’s first Holoflex transparent LED façade—an immersive digital display that transforms visual merchandising through dynamic content and high-impact visuals. The flagship also features an upgraded POS system to support high billing volumes, alongside an intuitive store layout, improved navigation, and rich visual storytelling to enhance product discovery.
TechnoSport’s expansion momentum remains strong across India. In the South, the brand is scaling rapidly with upcoming stores in Hyderabad, Bengaluru, and Chennai. Additional outlets are planned across Andhra Pradesh and Telangana, including Vizag, Rajahmundry, Kakinada, and Anantapur. Central India is also witnessing accelerated growth, with new stores underway in Bilaspur, Durg, Bhopal, and Jabalpur as part of the brand’s cluster-based expansion strategy.
With its largest flagship now open, TechnoSport continues its mission to make high-quality, performance-led activewear accessible to fitness-forward communities across the country.
#TAGS activewear, fabric innovations Cotflex, Techno Dry, Matpiq, TECHNOCOOL+, Technowarm, TechnoGuard, athleisure,